We have a Room of Requirement. It holds my husband's drawing table, exercise equipment bought with excellent intentions, the gift wrap collection, bedding without a home, and now my entire office. Somewhere underneath all of it is a room that could become whatever I need it to be. I'm working on figuring out what that is.

Before you visit a single booth space, do this first. There is so much you can find out about a potential location from behind your keyboard, and most vendors never think to look. Here is exactly how I research a space before I ever get in my car.

A client mentioned worrying that people did not know about an event, and my brain immediately started opening tabs. What started as thoughts about promotion turned into a bigger realization: if we're putting this much effort into an event, it needs to pull its weight and keep working long after the night is over.