Before you visit a single booth space, do this first. There is so much you can find out about a potential location from behind your keyboard, and most vendors never think to look. Here is exactly how I research a space before I ever get in my car.

A client mentioned worrying that people did not know about an event, and my brain immediately started opening tabs. What started as thoughts about promotion turned into a bigger realization: if we're putting this much effort into an event, it needs to pull its weight and keep working long after the night is over.

You find a paint line you love and find out you can become a retailer. The buy-in sounds manageable. The math is more complicated than it looks. Here is what I wish someone had laid out for me before I did it.